Introduction
I have created this guide as a helpful starting point for your research in Using New Media Technologies in Marketing, especially in terms of finding relevant source material, including both quantitative and qualitative data. The links I include here by no means exhaust the resources, LUMS Library makes available for your research, so if you do not find something you are looking for, please email me or make an appointment to meet with me using the contact information on this page.
Library Services
Gad and Birgit Rausing Library is a multi-disciplinary library serving the faculty, students, researchers, and staff of the university. It is providing quality innovative services to its' patrons.
Fresh Arrivals
New books added in library collection.
News and Announcements
LUMS Energy Institute Launches Report on Energy-Efficient Buildings
In a milestone event, the LUMS Energy Institute (LEI), a research and capacity building centre with a focus on Pakistan’s energy sector, has unveiled a report titled Sustainable Architecture: Advancing Energy Efficient Buildings. The report addresses the acute energy challenge and how adopting energy-efficient practices in residential construction can drastically reduce loads.
While addressing policymakers, regulatory bodies, and key stakeholders, Dr. Fiaz Ahmad Chaudhry, Director, LUMS Energy Institute, said, “Pakistan's expenditure of nearly USD 100 billion on power plants, predominantly for summer cooling loads, is unsustainable. By adopting the energy-efficient practices we can reduce cooling loads by at least 50%, saving billions of dollars.
Nimir Group Supports the National Outreach Programme at LUMS
Directors, Nimir Group, Mr. Khalid Mumtaz Qazi, Mr. Imran Afzal, Mr. Umar Iqbal, Mr. Aamir Jameel, Mr. Waqas Ahmed Rana, and Manager Innovations and Projects, Mr. Moaz Mahmood were also present at the ceremony. Representing LUMS were Dr. Nauman Zaffar, Project Director National Incubation Centre Lahore; Dr. Basit Yameen, Associate Professor, and Ms. Nuzhat Kamran, Director, Office of Advancement.
Established in 1964, Nimir is a leading partner for providing third-party manufacturing services in personal and home care products. Its product portfolio includes a large range of oleo chemicals, chlor alkali, coatings, emulsions, polyester, textile chemicals, paper chemicals, construction chemicals, application services, aerosols, personal and home care products, and alternate energy solutions.
Ferozsons and iHART Sign MoU to Support Research at LUMS
LUMS announced a collaboration with Ferozsons Laboratories Ltd. and iHART (Innovations in Healthcare Advocacy, Research and Training) at a ceremony held on September 26, 2023, at the university. Under the ‘Ferozsons Initiative for Research Excellence’, the collaborating organisations will develop courses focusing on the spectrum of clinical research and research processes highlighting biostatistical, epidemiological methods, study design protocol preparation and ethical and legal issues in clinical research. The initiative will also provide facilities and resources for the training of clinical and basic scientists in performing clinical and translational research.
Combating Plagiarism
Gad and Birgit Rausing library facilitates LUMS faculty's access to online plagiarism detection and management software i-e Turnitin. Library also provides similarity index reports and Plagiarism certificate according to HEC rules for final thesis and projects.For similarity index reports and certificates contact the following staff.
Similarity Index Reports
(8:30 am to 8:00 pm)
For the plagiarism certificate, please send your document to the following address:
Muhammad Safdar
(8:30 am to 5:00 pm)
Librarian
Academic Calendar
Useful Info
LUMS Library provides virtual access to its resources, i.e. databases, eBooks and journals etc. Click Below to Get Off-Campus Access
