I have created this guide as a helpful starting point for your research in Marketing, especially in terms of finding relevant source material, including both quantitative and qualitative data. The links I include here by no means exhaust the resources, LUMS Library makes available for your research, so if you do not find something you are looking for, please email me or make an appointment to meet with me using the contact information on this page.
Gad and Birgit Rausing Library is a multi-disciplinary library serving the faculty, students, researchers, and staff of the university. It is providing quality services to its' patrons.
New books added in library collection.
Tuesday, April 11, 2017
Her Excellency Ms. Martine Dorance, Ambassador of France to Pakistan, along with her Cooperation Attaché Mr. Olivier Huynh - Van, visited Lahore University of Management Sciences (LUMS) on April 11, 2017. Prof. Dr. S. Sohail H. Naqvi, Vice Chancellor LUMS, representatives from the Office of Marketing and Communications and respected faculty members of Suleman Dawood School of Business (SDSB) welcomed the Ambassador.
Monday, April 3, 2017
To be effective, managers need to deal with negotiation situations in a systematic and organized manner. The 4-day open enrollment programme on Negotiation Skills was conducted by Rausing Executive Development Centre (REDC) from March 28-31, 2017. The programme was directed by Arif N. Butt joined by Anwar Khurshid and Naeem Ashraf as teaching faculty. The programme is designed to specifically enhance executives’ confidence and ability at the negotiating table to gain strategic advantage.
Tuesday, March 28, 2017
Najmus-Sehr Ahmad is a graduate of the Accounting and Finance Programme from the year 2016. After graduating, she applied to various business schools to pursue higher studies, and was accepted at London Business School, University of Warwick, University of Illinois- Urbana Champaign and Massachusetts Institute of Technology. For More
LUMS Library provides virtual access to its resources, i.e. databases, eBooks and journals etc. Click Below to Get Off-Campus Access