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Brand Management: Audio Video

This subject guide highlights some key resources for research on brand management. It includes both library resources and freely available web resources.

Useful Links

What is a Brand?

Free Videos

Battle Of The Brands: Nike

In Greek mythology, Nike is the goddess who personifies victory. Well, Mt. Olympus be damned, this is Mt Bachelor and the brigands from Beaverton haven’t left anything to chance when it comes to their 2012 Battle Of The Brands debut. Fueled by the Viking blood pumping in their veins, Peetu Piiroinen and Halldór Helgason pillaged the park while Sage Kotsenburg, Gjermund Bråten and Ethan Morgan flanked the field with a flurry of double grabs, double corks, and double line jibs.