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Brand Management: Internet Resources

This subject guide highlights some key resources for research on brand management. It includes both library resources and freely available web resources.

Web Resources

Creativity - Search 

Search for advertisements by category, section, date, client, agency, industry, and other filters.

Interactive Advertising Bureau

Guidelines, standards, and research reports around advertising for both mobile and web interfaces.

Ad*Access

Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955. Curated by Duke University.

Ad Flip

Archive of print advertisements.

Product Reviews & Recalls

CPSC is charged with protecting the public from unreasonable risks of injury or death associated with the use of the thousands of types of consumer products under the agency's jurisdiction.
ConsumerSearch

Web Resources on Brands

Interbrand Best Global Brands

Publisher of the highly influential annual Best Global Brands ranking and Webby Award-winning brandchannel, Interbrand is part of the Omnicom Group Inc. (NYSE: OMC) network of agencies. 

BrandZ Top 100 Global Brands

Ranking by Willard-Brown based on dollar valuation of the brand looking at corporate financial results then considering the brands contribution based on meaningfulness, how different it is, and saliency. Also available are rankings for China, India, Indonesia, and Latin America

CoreBrand Index and Top 100 Most Powerful Brands

Ranking by Tenet Partners based on high awareness and positive brand perceptions.

America's Greatest Brands