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Brand Management: Case Studies
This subject guide highlights some key resources for research on brand management. It includes both library resources and freely available web resources.
The Case Research Centre has a database of more than 450 cases/industry notes written by the SDSB faculty. Additionally, over a hundred cases/industry notes are in the process of being developed. These Pakistan specific cases are drawn from real life issues in organisations experienced first-hand by our faculty as the result of research or consultation activities.
Acadia Institute of Case Studies (AICS) is a non-profit centre in the School of Business Administration at Acadia University. The purpose of the Institute is to develop educational resource materials to assist educators and instructors in the classroom by providing innovative and enhanced "teaching tools" which reflect "real-world" situations.