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Brand Management: Case Studies

This subject guide highlights some key resources for research on brand management. It includes both library resources and freely available web resources.

Case Research Centre, LUMS

Case Research Centre at LUMS

The Case Research Centre has a database of more than 450 cases/industry notes written by the SDSB faculty. Additionally, over a hundred cases/industry notes are in the process of being developed. These Pakistan specific cases are drawn from real life issues in organisations experienced first-hand by our faculty as the result of research or consultation activities.

Free Case Resources