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Brand Management: Home

MKTG 392

Introduction

I have created this guide as a helpful starting point for your research in Brand Management, especially in terms of finding relevant source material, including both quantitative and qualitative data. The links I include here by no means exhaust the resources, LUMS Library makes available for your research, so if you do not find something you are looking for, please email me or make an appointment to meet with me using the contact information on this page.

Library Services

Gad and Birgit Rausing Library is a multi-disciplinary library serving the faculty, students, researchers, and staff of the university. It is providing quality innovative services to its' patrons. 

Fresh Arrivals

New books added in library collection.

News and Announcements

SDSB-LUMS Collaborates with Leading Healthcare Organisations in Pakistan for MS HMI Programme

 

The Suleman Dawood School of Business (SDSB) resides at the intersection of innovative business practices, economic growth, and societal advancement. The MS Healthcare Management and Innovation (HMI) programme impacts the practice of healthcare management by creating leaders, innovators, and managers. It connects students with healthcare leaders through an innovative, experiential curriculum, intensive skills education, and diverse learning experiences.  

On July 3, 2021, LUMS signed MOUs and announced new collaborations with three prominent healthcare organisations: Contech International, Evercare Hospital, and Shalamar Hospital. These partnerships will provide internship opportunities to students pursuing the MS HMI degree at SDSB.

Rector, LUMS, Mr. Shahid Hussain; Vice Provost, Dr. Tariq Jadoon; MS HMI Programme Director, Dr. Hassan Rauf; Assistant Professor, Dr. Ayesha Masood, and Executive in Residence, Mr. Kashif Khan, were present at the signing ceremony. Dr. Naeem Uddin Mian, Chairman and CEO, Contech International; Dr. Zafar Yusaf, CEO, Evercare Hospital, and Dr. Tanveer Rana, Chief Operating Officer, Shalamar Hospital, along with their officials signed the MOUs on behalf of their organisations.

SDSB-LUMS Continues Placement Collaborations with Leading Healthcare Organisations in Pakistan for MS HMI Programme

The Suleman Dawood School of Business (SDSB) resides at the intersection of innovative business practices, economic growth, and societal advancement. The MS Healthcare Management and Innovation (HMI) programme impacts the practice of healthcare management by creating leaders, innovators, and managers. It connects students with healthcare leaders through an innovative, experiential curriculum, intensive skills education, and diverse learning experiences.

On July 10, 2021, LUMS signed MOUs and announced new collaborations with Bahria International Hospital, Shaukat Khanum Memorial Hospital and Research Centre (SKMH&RC), and Shifa International Hospital. These partnerships will provide internship opportunities to students pursuing the MS HMI degree at SDSB.

Rector, LUMS, Mr. Shahid Hussain; Vice Provost, Dr. Tariq Jadoon; MS HMI Programme Director, Dr. Hassan Rauf; Associate Dean Academics, Dr. Syed Aun R. Rizvi, and MS HMI Executive in Residence, Mr. Kashif Khan, were present at the signing ceremony. Dr. Shazia Asim, Vice President, Bahria International Hospital; Dr. Asif Loya, Medical Director, SKMH&RC, and Dr. Zeeshan Bin Ishtiaque, Medical Director, Shifa International Hospital, signed the MOUs on behalf of their organisations.

LUMS Staff Scholarships now available for SDSB Graduate Programmes

Suleman Dawood School of Business – LUMS is committed to providing business education of the highest level. SDSB is one of only 5 percent of business schools in the world to have earned the AACSB accreditation, a testament to its quality of education, research, and commitment to improvement.

As Pakistan’s top business school, Suleman Dawood School of Business aims to develop ideas and people for the betterment of business and society. SDSB understands the importance of creating an environment in which all students including LUMS staff can reach their full potential.

With this in mind, SDSB is pleased to announce that any LUMS staff member gaining admission to a Master’s programme offered by the business school will be offered a 50% scholarship. SDSB is the first business school in the world to offer its university staff a 50% scholarship. To qualify, the staff member(s) will need to satisfy all standard admission requirements and meet additional criteria established by the University. 

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Combating Plagiarism

Gad and Birgit Rausing library facilitates LUMS faculty's access to online plagiarism detection and management software i-e Turnitin. Library also provides similarity index reports and Plagiarism certificate according to HEC rules for final thesis and projects.For similarity index reports and certificates contact following staff.

Muhammad Zeeshan

(8:30 am to 5:00 pm) 

Imran Siddique

(8:30 am to 5:00 pm) 

Muhammad Waqar Aslam

(11:30 am to 8:00 pm)

Librarian

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Waqar Aslam
Contact:
Gad & Birgit Rausing Library, Lahore University of Management Sciences DHA Lahore Cantt.
+92 42 3560 8260

Academic Calendar

Useful Info

LUMS Library provides virtual access to its resources, i.e. databases, eBooks and journals etc. Click Below to Get Off-Campus Access

The MBA Handbook