Welcome to Reference Resources
Find below variety of reference resources!
Dictionaries, Thesauri
Reference Materials
Macmillan dictionary of marketing & advertising by Call Number: 658.8 B167M 1990Publication Date: 1990- Marketing metrics : the definitive guide to measuring marketing performance by Call Number: 658.83 M345 2011Publication Date: 2011
LCCI-Newsletter
Business Info
Calculator and Convertors
Statistics & Demographics
LUMS Business Review
Case Studies on Marketing
- Case studies in international marketing by Call Number: 658.8 C337
- Mismarketing : case histories of marketing misfires by Call Number: 658.800486 B493M
- Cases in marketing : orientation, analysis and problems by Call Number: 658.8 G795C
- Cases for analysis in marketing by Call Number: 658.8 T137C
- Cases in marketing, including interviews with key executives by Call Number: 658.8 T57C
