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Nonprofit and Voluntary Organizations: Reference Resources

Welcome to Reference Resources

Find below variety of reference resources!

Dictionaries, Thesauri

For Dictionaries & Thesauri

Reference Materials

Dictionary of advertising and marketing by Max Hueber Verlag
Call Number: 659.103 G885D 1977

Publication Date: 1977
Macmillan dictionary of marketing & advertising by Michael J. Baker
Call Number: 658.8 B167M 1990

Publication Date: 1990
Marketing metrics : the definitive guide to measuring marketing performance by Paul W. Farris
Call Number: 658.83 M345 2011

Publication Date: 2011
Services Marketing by Govind Apte
ISBN: 0195667581

Publication Date: 2004-01-01

LCCI-Newsletter

Business Info

Calculator and Convertors

For Calculator & Convertors

Statistics & Demographics

For Statistics & Demographics

LUMS Business Review

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Case Studies on Marketing

Case studies in international marketing by Peter Doyle and Norman A. Hart.
Call Number: 658.8 C337
Mismarketing : case histories of marketing misfires by Thomas L. Berg.
Call Number: 658.800486 B493M
Cases in marketing : orientation, analysis and problems by Thomas V. Greer
Call Number: 658.8 G795C
Cases for analysis in marketing by W. Wayne Talarzyk
Call Number: 658.8 T137C
Cases in marketing, including interviews with key executives by Howard A. Thompson.
Call Number: 658.8 T57C

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