I have created this guide as a helpful starting point for your research in Using New Media Technologies in Marketing, especially in terms of finding relevant source material, including both quantitative and qualitative data. The links I include here by no means exhaust the resources, LUMS Library makes available for your research, so if you do not find something you are looking for, please email me or make an appointment to meet with me using the contact information on this page.
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In a milestone event, the LUMS Energy Institute (LEI), a research and capacity building centre with a focus on Pakistan’s energy sector, has unveiled a report titled Sustainable Architecture: Advancing Energy Efficient Buildings. The report addresses the acute energy challenge and how adopting energy-efficient practices in residential construction can drastically reduce loads.
While addressing policymakers, regulatory bodies, and key stakeholders, Dr. Fiaz Ahmad Chaudhry, Director, LUMS Energy Institute, said, “Pakistan's expenditure of nearly USD 100 billion on power plants, predominantly for summer cooling loads, is unsustainable. By adopting the energy-efficient practices we can reduce cooling loads by at least 50%, saving billions of dollars.
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