Using New Media Technologies in Marketing: Case Studies

Case Studies

LUMS Economics Department also serves as an intellectual resource base in the region and plays an important role in the making of public policy. Its faculty is actively involved in research and publications, and are active in international, national, and regional professional societies. Faculty members also serve in positions with national and state governments, and international institutions.

Case Studies

The Case Research Centre (CRC) plays a coordinating and editorial role in the development of well-researched case studies written by the SDSB faculty. The CRC also accesses teaching material produced by business schools in North America, Europe and the Asia Pacific region and manages an inventory of cases and other teaching material for the faculty.