Logic and Critical Thinking: Reference Resources

Dictionary of advertising and marketing by Max Hueber Verlag

Macmillan dictionary of marketing & advertising by Michael J. Baker

Marketing metrics : the definitive guide to measuring marketing performance by Paul W. Farris

Services Marketing by Govind Apte

Case studies in international marketing by Peter Doyle and Norman A. Hart.

Mismarketing : case histories of marketing misfires by Thomas L. Berg.

Cases in marketing : orientation, analysis and problems by Thomas V. Greer

Cases for analysis in marketing by W. Wayne Talarzyk

Cases in marketing, including interviews with key executives by Howard A. Thompson.