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Marketing Models: Journals

MKTG 343

Searching Tips

Journals are collections of articles that are published on a regular basis to report current research within a discipline. Use keywords, phrases, titles or authors or use Boolean operators (AND, OR, or, NOT) to construct a more complex query. Refine using these filters to narrow or expand your results most related to your topic. Keywords: Marketing, Advertising, etc.

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Use our Web Discovery service to search articles through title and ISSN from our subscribed databases. 

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CAS Source Index (CASSI)

Help with Abbreviations (Journals) - CASSI 

The CAS Source Index (CASSI) Search Tool is an online resource intended to support researchers and librarians who need accurate bibliographic information. Use this complimentary tool to quickly identify or confirm journal titles and abbreviations for publications indexed by CAS since 1907, including serial and non-serial scientific and technical publications.

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Collection of published journals which are subscribed sources by the library for faculty, students, researchers and staff to provide reference and research articles.

Asian Journal of Management Cases

Business schools throughout the world are increasingly adopting the case method  for imparting  instruction. Asian Journal of Management Cases fills an important need in this context by focusing  on real life management issues in the unique socio-economic environment of Asia. The journal  carries cases drawn from South, Central and South-West Asia plus the Middle East. It covers all the major management areas including accounting and finance, business ethics, entrepreneurship,  human resource management, marketing, organizational behavior and strategic management. A  peer-reviewed journal, it carries high quality teaching and research cases covering a wide range of  management challenges, to tackle which new responses and processes are needed.