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Channel Management
Marketing channel strategy / Robert Palmatier, Louis Stern, Adel El-Ansary.Call Number: 658.87 P171M 2015ISBN: 9781292060460Publication Date: 2015Eighth edition.
Transforming your go-to-market strategy : the three disciplines of channel management / V. Kasturi Rangan ; with the research assistance of Marie Bell.Call Number: 658.87 R196T 2006ISBN: 9781591397663Publication Date: 2006
