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Integrated Marketing Communications: Home

MKTG 324

Introduction

I have created this guide as a helpful starting point for your research in Integrated Marketing Communications, especially in terms of finding relevant source material, including both quantitative and qualitative data. The links I include here by no means exhaust the resources, LUMS Library makes available for your research, so if you do not find something you are looking for, please email me.

Library Services

Gad and Birgit Rausing Library is a multi-disciplinary library serving the faculty, students, researchers, and staff of the university. It is providing quality innovative services to its' patrons. 

Fresh Arrivals

New books added in library collection.

Off Campus Access

LUMS Library provides virtual access to its resources, i.e. databases, eBooks and journals etc. Click Below to Get Off-Campus Access.

Librarian

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Waqar Aslam
Contact:
Gad & Birgit Rausing Library, Lahore University of Management Sciences DHA Lahore Cantt.
+92 42 3560 8260