Skip to main content

Integrated Marketing Communications: Home

MKTG 324 (Fall Semester 2016-17)


I have created this guide as a helpful starting point for your research in Integrated Marketing Communications, especially in terms of finding relevant source material, including both quantitative and qualitative data. The links I include here by no means exhaust the resources, LUMS Library makes available for your research, so if you do not find something you are looking for, please email me or make an appointment to meet with me using the contact information on this page.

Library Services

Gad and Birgit Rausing Library is a multi-disciplinary library serving the faculty, students, researchers, and staff of the university. It is providing quality innovative services to its' patrons. 

Fresh Arrivals

New books added in library collection.

News and Announcements

MBA ’98 Honours their Time at LUMS through an Endowment Fund


To honour their academic experience at LUMS, the MBA Class of 1998 has pledged to establish an endowment fund worth PKR 18 million, aimed to support the National Outreach Programme. To celebrate this commitment, an MOU signing ceremony was held between the Class and LUMS on January 22, 2020.

“We want to give back to our alma mater because it has made a great impact on our lives and helped us reach where we are today. Also, through this fund we would like to show our commitment to playing a constructive role towards the betterment of society, a lesson learnt at LUMS,” said Ahsan Sheikh, class representative MBA 1998, who led this initiative. Mr. Sheikh, together with Ayesha Karamat, Salman Danish, and Shahzad Bashir, mobilised the entire class for donating towards the fund.

Syed Babar Ali, Founding Pro Chancellor LUMS, was present at the ceremony to appreciate the sentiments and efforts of the Class.  Also present were Dr. Arshad Ahmad, Vice Chancellor LUMS; MBA Class of 1998; Council and Board Members of Suleman Dawood School of Business (SDSB) Luminites Association and Nuzhat Kamran, Director Office of Advancement.

No Borders Teaching and Learning Workshop for LUMS Faculty

Faculty and graduate students from all five LUMS schools congregated at the Suleman Dawood School of Business to participate in a week long ‘No-Borders Teaching and Learning Workshop.’

The workshop was organized from January 13-17, 2020 and led by renowned international professors, Dr. J. B. Kassarjian (Professor of Management, Babson College, USA and Professor Emeritus, Strategy and Organization, IMD, Switzerland) and Dr. Joseph M. Pons (President, AXIOMA Marketing Consultants, Spain and Professor of Marketing at IESE Business School and IEDC-Bled School of Management). The unique interactive style of teaching made for a transformative experience for all those who attended.

The event was inaugurated by Rector LUMS, Mr. Shahid Hussain, and Vice Chancellor LUMS, Dr. Arshad Ahmad. Rector LUMS' underscored a University wide commitment to being at the forefront of learning and teaching. The Vice Chancellor encouraged faculty to continue availing the opportunities provided by the University in order to grow as educators, “We have to think about progress in terms of solutions and not just hope it will happen by sticking to the status quo. We have to disrupt ourselves; the true meaning of development and growing as individuals but also as a collective”, he said.

International Professors Conduct Teaching and Learning Workshop to Further LUMS No-Borders Agenda

New directions redefine LUMS as Pakistan’s leading institution in research and teaching. We offer a unique experience of learning without borders through an integrated core-curriculum across disciplines, applied to solving the grand challenges of South Asia and beyond.

Students and faculty across the University work together as partners in the pursuit of excellence. In line with this philosophy, faculty and graduate students from all five Schools congregated at the Suleman Dawood School of Business to participate in a weeklong ‘No-Borders Teaching and Learning Workshop.’

The workshop took place January 13-17 with renowned international professors, J. B. Kassarjian, Professor of Management, Babson College, USA and Professor Emeritus, Strategy and Organization, IMD, Switzerland, and Joseph M. Pons, President, AXIOMA Marketing Consultants, Spain, leading it. Both Professors Kassarjian and Pons have been conducting similar workshops in over 25 countries around the world. Their unique interactive style of teaching made for a transformative experience for all those who attended.

Click here for more

Combating Plagiarism

Gad and Birgit Rausing library facilitates LUMS faculty's access to online plagiarism detection and management software i-e Turnitin. Library also provides similarity index reports and Plagiarism certificate according to HEC rules for final thesis and projects.For similarity index reports and certificates, Please contact the  following library professional or e-mail:

Waris Ali Arslan

(8:30 am to 5:00 pm) 

Muhammad Zeeshan

(8:30 am to 5:00 pm) 

Imran Siddique

(8:30 am to 5:00 pm) 

Tahir Sajjad 

(11.30 a.m. to 08.00 p.m.)


Waqar  Aslam's picture
Waqar Aslam
Gad & Birgit Rausing Library, Lahore University of Management Sciences DHA Lahore Cantt.
+92 42 3560 8260

Academic Calendar

Useful Info

LUMS Library provides virtual access to its resources, i.e. databases, eBooks and journals etc. Click Below to Get Off-Campus Access

The MBA Handbook