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Integrated Marketing Communications: e-Databases

MKTG 324 (Fall Semester 2016-17)

Searching Tips

E-databases archive scholarly journal featuring full-text articles from journals in Marketing, Management, Advertising, entrepreneurship, supply chain Management, Economics and much more disciplines; coverage varies by title.

Search Articles

Once you have identified your topic, check to see if it is too specific, if it is, work toward a general focus. This will help you generate a list of keywords or concepts related to your topic. Use our Web Discovery service to search articles from databases subscribed by the LUMS Library. Keywords: Marketing, Advertising, Philip Kotler  etc.

Search Articles

Google Scholar

Google Scholar is a useful and effective resource that allows you to search across a wide range of literature. It draws on information from journal publishers, university repositories, and other websites that it has identified as scholarly

Google Scholar Search

e-Databases

Business Source Premier

Business Source Premier is the most popular business research database, features the full text for more than 2,150 journals. Full text is provided back to 1886, and searchable cited references back to 1998. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.

Nexis Uni

More than legal research, the LexisNexis® Total Research System provides you online access to state and federal case law; codes and statutes; court documents and extensive secondary materials such as treatises and law journal articles. It has over 3.5 billion public records; business news, legal news, and regional news; expert commentary on the law; Shepard's® Citations Service; and more.

Wiley Interscience

Wiley InterScience offers over 3 million articles from 1400+ journals, the combined output of all Wiley-Blackwell peer-reviewed primary research and survey journals. It covers the full spectrum of marketing, science, technology, engineering, medicine, business, social sciences, and the humanities. Many of these titles are ranked at the forefront of their fields.

Popular e-databases

Emeraldinsight  

Provides full text of all 150+ Emerald online journals available, with full text back files, many going back to 1990's abstracts going back in some cases to 1980's. For details click here

JSTOR  

An online archive database with complete backfiles of over 700 core scholarly journals covering Marketing, Business, Finance, Economics, Mathematics, Statistics, Language, Law, Religion, Philosophy, Anthropology, History, Geography, Biological Sciences, Political Sciences and Education.

Science Direct  

The world's leading electronic collection of scientific journals and provides access to the fulltext of last 5 years. The subject areas covered in this database are: Marketing, Business Management and Accounting, Mathematics, Computer Science, and Economics.

SCOPUS  

Scopus is the largest abstract and citation database of peer-reviewed research literature with more than 20,500 titles from more than 5,000 international publishers. Scopus offers researchers a quick, easy and comprehensive resource to support their research needs in the scientific, technical, medical and social sciences fields and arts and humanities.