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Using New Media Technologies in Marketing: Home


I have created this guide as a helpful starting point for your research in Marketing, especially in terms of finding relevant source material, including both quantitative and qualitative data. The links I include here by no means exhaust the resources, LUMS Library makes available for your research, so if you do not find something you are looking for, please email me or make an appointment to meet with me using the contact information on this page.

Library Services

Gad and Birgit Rausing Library is a multi-disciplinary library serving the faculty, students, researchers, and staff of the university. It is providing quality innovative services to its' patrons. 

Fresh Arrivals

New books added in library collection.

Virtual One Stop Shop

News and Announcements

SDSB MBA and Undergraduate Programme Awarded Highest HEC Accreditation

Following the Peer Review Team (PRT) visit in April 2016 at LUMS, the Accreditation Awarding Committee (AAC) of the National Business Education Accreditation Council (NBEAC) awarded full accreditation to Suleman Dawood School of Business (SDSB) MBA and Undergraduate programmes, placing the School in the highest quality category: “W”. For more details

LUMS and MBA Class of `97 Join Hands to Sponsor a Business Student

The Lahore University of Management Sciences (LUMS) and the MBA Class of `97, represented by Ms. Fatima Asad Said, Executive Director, Human Capital Excellence at Abacus Consulting, signed an MOU on Thursday, July 14, 2016. According to the agreement, a deserving student will be sponsored for the completion of his/her MBA degree from the LUMS Suleman Dawood School of Business (SDSB), Pakistan’s leading business school. The selection criteria for the sponsorship will be strictly need-based. For more details, a LUMS Centre for Entrepreneurship Start-up, Secures Seed Funding at US$7.5M Valuation founded by Farooq Haider, Aown Abbas and Muhammad Awais, closed its seed funding from the owners of a large Pakistani retail conglomerate at USD 7.5 Million, which is the highest value fetched by an LUMS Center for Entrepreneurship (LCE) company for seed round funding. It is a startup accelerated by LCE that provides an online and phone based fruits and vegetables delivery service for household consumers and corporate customers in the HORECA sector. By procuring directly from farmers and mandis, is able to deliver fruits and vegetables to its customers at their doorsteps at prices usually cheaper than most retail outlets. For more details

Dr. Muhammad Ahsan Rana Received the First Teaching Excellence Award 2016

Dr. Muhammad Ahsan Rana, Associate Professor and Director of the Center for Governance and Public Management, Suleman Dawood School of Business (SDSB), received the Teaching Excellence Award 2016. In the 2015-16 academic year, he taught Contemporary Social Policy Issues in Pakistan (MGMT 263) and Rethinking Policy: Critical Perspectives on Pakistan’s Agricultural Development (MGMT 362). For more details

Combating Plagiarism

Gad and Birgit Rausing library facilitates LUMS faculty's access to online plagiarism detection and management software i-e Turnitin. Library also provides similarity index reports and Plagiarism certificate according to HEC rules for final thesis and projects.For similarity index reports and certificates contact following staff.

Waris Ali Arslan

(8:30 am to 5:00 pm) 

Muhammad Zeeshan

(8:30 am to 5:00 pm) 

Imran Siddique

(11:30 am to 8:00 pm) 


Profile Photo
Muhammad Zeeshan
Opposite U Sector DHA Lahore, Pakistan.

Academic Calendar

Useful Info

LUMS Library provides virtual access to its resources, i.e. databases, eBooks and journals etc. Click Below to Get Off-Campus Access

The MBA Handbook