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Business Law: Reference Resources

MGMT 260

Welcome to Reference Resources

Find below variety of reference resources!

Reference Materials

Dictionary of advertising and marketing by Max Hueber Verlag
Call Number: 659.103 G885D 1977

Publication Date: 1977
Macmillan dictionary of marketing & advertising by Michael J. Baker
Call Number: 658.8 B167M 1990

Publication Date: 1990
Marketing metrics : the definitive guide to measuring marketing performance by Paul W. Farris
Call Number: 658.83 M345 2011

Publication Date: 2011
Services Marketing by Govind Apte
ISBN: 0195667581

Publication Date: 2004-01-01

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