Welcome to Reference Resources
Find below variety of reference resources!
Reference Materials
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Macmillan dictionary of marketing & advertising by Call Number: 658.8 B167M 1990Publication Date: 1990 -
Marketing metrics : the definitive guide to measuring marketing performance by Call Number: 658.83 M345 2011Publication Date: 2011
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LCCI-Newsletter
Business Info
Case Studies on Marketing
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Case studies in international marketing by Call Number: 658.8 C337
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Mismarketing : case histories of marketing misfires by Call Number: 658.800486 B493M
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Cases in marketing : orientation, analysis and problems by Call Number: 658.8 G795C
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Cases for analysis in marketing by Call Number: 658.8 T137C
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Cases in marketing, including interviews with key executives by Call Number: 658.8 T57C
