Business schools throughout the world are increasingly adopting the case method for imparting instruction. Asian Journal of Management Cases fills an important need in this context by focusing on real life management issues in the unique socio-economic environment of Asia. The journal carries cases drawn from South, Central and South-West Asia plus the Middle East. It covers all the major management areas including accounting and finance, business ethics, entrepreneurship, human resource management, marketing, organizational behavior and strategic management. A peer-reviewed journal, it carries high quality teaching and research cases covering a wide range of management challenges, to tackle which new responses and processes are needed.