Introduction
I have created this guide as a helpful starting point for your research in Principles of Marketing, especially in terms of finding relevant source material, including both quantitative and qualitative data. The links I include here by no means exhaust the resources, LUMS Library makes available for your research, so if you do not find something you are looking for, please email me or make an appointment to meet with me using the contact information on this page.
Library Services
Gad and Birgit Rausing Library is a multi-disciplinary library serving the faculty, students, researchers, and staff of the university. It is providing quality innovative services to its' patrons.
Fresh Arrivals
New books added in library collection.
News and Announcements
SDSB-LUMS Hosts 2nd Symposium on Battery Electric Vehicles in Pakistan
On May 7, 2024, the Suleman Dawood School of Business (SDSB) at LUMS hosted the 2nd Symposium on Battery Electric Vehicles (BEVs) in Pakistan. This event, held in collaboration with the Higher Education Commission (HEC) Pakistan, the World Bank, and the International Finance Corporation (IFC), focused on "Accelerating the Electric Mobility Transition in Pakistan."
The symposium gathered senior leaders, policymakers, industry experts, and key stakeholders to discuss the progress and challenges of electrifying transportation in Pakistan. Topics included the EV landscape in Pakistan, international experiences, best practices, and industry perspectives on demand, supply, charging, and financing. An exhibition showcased EV-related products and services.
On Friday, April 26, 2024, the Suleman Dawood School of Business (SDSB) hosted the launch of "ہیں کواکب کچھ" authored by Dr. M. Ahsan Rana, an Associate Professor at SDSB. Dr. Rana, renowned for his expertise in social policy and governance, presented his latest work, which critically analyses welfare capitalism. The event was attended by a large number of faculty and students from SDSB and other schools, and people from outside LUMS.
The book examines the intricate relationship between welfare and capitalism. It argues that while welfare systems aim to address disparities within capitalist economies, they often strain state resources and have contributed to worldwide fiscal crises. Drawing on examples from the post-World War II era, Dr. Rana scrutinises the role of welfare states in perpetuating capitalist structures and investigates Pakistan's welfare regime's complexities.
Information Session on Actuarial Sciences
On Wednesday, April 17th, 2024, Muhammad Ali Syed, a seasoned actuary with extensive experience in insurance markets across Pakistan, the Middle East, East Africa, and Central Asia, conducted a session to shed light on the field of actuarial sciences. The session included speakers such as Usama Dangra from SHMA/Pakistan Society of Actuaries, Ali Qureshi from Milliman, Nauman Cheema from Nauman Associates, Ali Nadim from IGI Life, and Muhammad Ali Syed himself from IGI Life.
The discussion covered fundamental aspects such as understanding actuarial sciences, the pathway to becoming an actuary, the current landscape of the actuarial job market, and essential factors to consider before pursuing a career in this field.
The session aimed to clarify the actuarial sciences, simplify complexities, and give attendees practical insights.
Combating Plagiarism
Gad and Birgit Rausing library facilitates LUMS faculty's access to online plagiarism detection and management software i-e Turnitin. Library also provides similarity index reports and Plagiarism certificate according to HEC rules for final thesis and projects.For similarity index reports and certificates contact following staff.
Similarity Report Index
(8:30 am to 8:00 pm)
Librarian
Academic Calendar
Useful Info
LUMS Library provides virtual access to its resources, i.e. databases, eBooks and journals etc. Click Below to Get Off-Campus Access
