I have created this guide as a helpful starting point for your research in Using New Media Technologies in Marketing, especially in terms of finding relevant source material, including both quantitative and qualitative data. The links I include here by no means exhaust the resources, LUMS Library makes available for your research, so if you do not find something you are looking for, please email me or make an appointment to meet with me using the contact information on this page.
Gad and Birgit Rausing Library is a multi-disciplinary library serving the faculty, students, researchers, and staff of the university. It is providing quality services to its' patrons.
New books added in library collection.
The Lahore University of Management Sciences (LUMS) has won the National Medal of Innovation in the Most Innovative University category at National Innovation Awards for developing an innovative model for University based incubation exemplified by LUMS Center for Entrepreneurship, now called National Incubation Center Lahore (NIC). The announcement was made at Pakistan Innovation Forum’s (PIF) Annual Conference – The Pakistan Innovation Forum 2017 on December 7, 2017 at Marriott, Karachi.
With participation from the leading universities across Pakistan, the Rausing Executive Development Centre (REDC) conducted the ‘Leadership in Higher Education: A Programme for Vice Chancellors & Senior Deans’ from December 18 - 23, 2017.
The 6-day transformational programme was specifically designed to explore issues related to university governance and management from the macro and micro perspective. The key emphasis was on the role of universities in the changing world where higher education institutions are the drivers of socio-economic change in the community.
Suleman Dawood School of Business (SDSB) faculty, Dr. Bushra Naqvi's article, ‘What Enables Islamic Banks to Contribute in Global Financial Reintermediation?’ has been published in the Pacific-Basin Finance Journal.