I have created this guide as a helpful starting point for your research in Using New Media Technologies in Marketing, especially in terms of finding relevant source material, including both quantitative and qualitative data. The links I include here by no means exhaust the resources, LUMS Library makes available for your research, so if you do not find something you are looking for, please email me or make an appointment to meet with me using the contact information on this page.
Gad and Birgit Rausing Library is a multi-disciplinary library serving the faculty, students, researchers, and staff of the university. It is providing quality services to its' patrons.
New books added in library collection.
Dr. Zehra Waheed’s new note on Public Sector Project Management in Pakistan: Governance, Process and Issues is now available in the Case Research Centre database.
What is common between the construction of the Badshahi Mosque and the Control Programme of Epidemics is that they are both examples of public sector projects affecting the populace and society, albeit in different ways. However, this is not to say that every public-sector project has the same level of impact as these two examples, nor that each is as successful in its delivery.
The first in a series of immersive learning interventions for Unilever Pakistan took place at the Rausing Executive Development Centre (REDC) from August 15-17, 2017. Structured to spark self-reflection, innovation, and collaboration, the programme aimed to create a learning laboratory for generating breakthrough ideas.Read More