Welcome
Find below variety of reference resources on consumer behavior.
Dictionaries, Thesauri
Wikipedia
Encyclopedias
Britannica Online is the online version of Encyclopedia Britannica and includes internet links.
Encyberpedia is an electronic encyclopedia with its own content as well as over 10,000 links to the best reference sites on the Internet.
The Probert Encyclopaedia is a serious reference source with over 60,000 fully hypertext linked entries covering the entire spectrum of human knowledge, content is aimed at journalists and researchers.
Pakistan Research Repository
Pakistan Research Repository
Pakistan Research Repository is a project of the Higher Education Commission to promote the international visibility of research originating out of institutes of higher education in Pakistan. The aim of this service is to maintain a digital archive of all PhD theses produced indigenously to promote the intellectual output of Pakistani institutions. It provides a free, single-entry access point to view the manuscript of research executed, and distribute this information as widely as possible.
Why use Reference Books
Locating background information in general and subject specific encyclopedias and dictionaries and other reference resources will help you put information in context.
Consulting reference materials will help you:
Get an overview of the subject.
- Note key concepts/developments.
- Identify significant authors.
- See a chronology/timeline.
- Discern connections/interrelationships with other developments.
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Reference Books
Dictionaries
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A Dictionary of Business and Management by Call Number: 650.03 D554 2006ISBN: 0192806483Publication Date: 2006-06-01 -
McGraw-Hill Dictionary of Business Acronyms, Initials and Abbreviations by Call Number: 650.03 R795M 1991ISBN: 0070537348Publication Date: 1992-01-01
Encyclopedias
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Encyclopedia of customer relationship management by Call Number: 658.81203 J254E 2008ISBN: 9788174733726Publication Date: 2008
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International Encyclopedia of Business and Management by Call Number: 650.03 I61 1996ISBN: 0415073995Publication Date: 1996-06-01
Handbooks
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Handbook of Marketing Scales by Call Number: 658.83 H236 2011ISBN: 9781412980180Publication Date: 2011 -
The Observational Research Handbook by Call Number: 658.804 A161O 2000ISBN: 065800073XPublication Date: 2000-05-01 -
Handbook of Consumer Behavior by Call Number: 658.8342 R57H 1991ISBN: 0133727491Publication Date: 1991
