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Principles of Marketing: Citation Management

MKTG 201- (Fall Semester 2018

Citing Sources


EndNote Web: a Web-based service designed to help students and researchers through the process of writing a research paper. Researchers and students can use EndNote Web is a complement to EndNote and other desktop writing tools, as well as storing references. 


Zotero: an easy-to-use yet powerful research tool that helps you gather, organize, and analyze sources. It has the ability to store author, title, and publication fields and to export that information as formatted references and the best parts of modern software and web applications.


EasyBib (Write Smart): The free version of EasyBib formats citations in the latest edition of the MLA format (currently the 7th edition). To use EasyBib's APA formatting services, sign up for MyBib Pro on:


KnightCite: an online citation generator service provided by the Hekman Library of Calvin College. This service simplifies the tedious task of compiling bibliography in the appropriate style by formatting data into a reliable citation, eliminates the need to memorize minute details of style for multiple kinds of sources.


JabRef: an open source bibliography reference manager. The native file format used by JabRef is BibTeX, the standard LaTeX bibliography format. JabRef runs on the Java VM (version 1.5 or newer), and works equally well on Windows, Linux and Mac OS X.


Son of Citation Machine: it helps professional researchers and students to properly credit the information they use. Its’ primary goal is to make it so easy for student researchers to cite their information sources, that there is virtually no reason not to cite because “someday the information that someone else wants to use will be yours!”

Citation Tracking

Journal Impact Factor:

The impact factor is an indicator of journal quality. A measure of the frequency with which the "average article" in a journal has been cited in a particular year, the impactor factor is calculated by dividing the number of current citations to articles published in the two previous years by the total number of articles published in the two previous years. Ultimately, the impact factor will help you evaluate a journal's relative importance, especially when you compare it to others in the same field.

ISI Journal Citation Reports (JCR Online)

Click on the "select a database" tab, and then the "Journal Citation Reports" tab. Select the "JCR Social Sciences Edition." You can browse a group of journals by category (e.g. "Communication), search for a specific journal, or view all journals.

Ulrich's Periodicals Directory

You can look for 'refereed' indicator, circulation statistics, and included abstracting/indexing services for a good indication of a journal's impact.


The number of libraries owning a journal is an indication of the impact and importance of the journal. Go to 'advanced search' and search by title or ISSN. Look at the 'libraries worldwide' link.

Citation Analysis: Centre

Citation Analysis or citation tracking is a way to see the impact of an article in its field.  Also, it's a great way to use a "landmark" or influential article to find more recent, related articles that cite the landmark article.

  • ISI Web of Science: Select the "Web of Science" database. Then use the "Cited Reference Search" link to find articles that cite the work(s) of an author. Use the format [Last Name First Initial*] (e.g. Smith H*).
  • Wiley InterScience: Go to "advanced search" and use the "references" field.
  • Sage Journals Online: Click on "advanced search" and select the "References" field from the drop-down box.
  • Google Scholar: Search results that have been cited by others will have a link that says "Cited by [number]." Click that link to go to the citing authors. Use Google Scholar to find articles from a wide variety of academic publishers, professional societies, preprint repositories and universities, as well as scholarly articles available across the web.