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Brand Management: Books

This subject guide highlights some key resources for research on brand management. It includes both library resources and freely available web resources.

Electronic Books

While searching the database for your required books by author, title or subject.

Find eBooks

February eContent Platform  

February eContent Platform: It offers an increasing selection of more than 20,000 e-Books in business, economics, computers, engineering, and technology.

World Bank eLibrary

World Bank eLibrary is one of the most comprehensive collections in social and economic development. It covers all current and recent World Bank titles, documents, and papers in PDF and other user-friendly formats. It has more than 1,396 World Bank Publications and over 1,938 Policy Research Working Papers.

Free Online Books

Free Online Books: Listing more than 35,000 English works in various formats.

Search Print Books

Here, you can search library catalog using title, author, or subject as keyword.

Text Books

Brand Management

Principles of Marketing

Sales Force Management